Supporting COVID-19 Recovery

Like all retail areas, the King’s Road has been seriously affected by the COVID-19 pandemic. With the effective national vaccination programme now in place, we can begin to rebuild visitor confidence and deliver a recovery plan for the King’s Road.

Pillar 1 – Supporting COVID-19 recovery

COVID-19 has dramatically accelerated the need for retail districts to evolve to meet changing customer demands and trends on many fronts, including sustainability, digitalisation and experiential shopping. But the long-term impact on behaviour change is yet to be seen. This is why it is vital that businesses, communities and local authorities work together to assess and respond to these structural changes and agree the best ways to ensure the future sustainability of their district.

This BID will provide leadership and a range of services that will help King’s Road businesses in their immediate recovery from the impact of the pandemic and support their longer-term growth.

The BID’s response will focus on two distinct but connected elements of local recovery. First, it will coordinate, with partner businesses, a district wide programme of activities to attract visitors back to the King’s Road as pandemic restrictions lift. Secondly, it will work with residents, local community groups and the Royal Borough of Kensington and Chelsea to ensure that the economic recovery benefits the wider local community, in terms of employment and training opportunities and building back a better, more sustainable district for all.

The BID will:

  • Provide leadership, helping to create a clear strategy with partners for the safe and sustainable recovery of the King’s Road economy
  • Position itself at the forefront of the recovery plan for King’s Road through innovative and creative thinking, initiatives and activities
  • Encourage businesses and relevant authorities to work together on the practical measures needed to create a district that will attract investment
  • Help maintain and develop a destination that provides excitement and memorable experiences for visitors, workers and the local community
  • Work with business partners to explore a district wide digital strategy as part of the attraction to visitors, employers and residents
  • Add significant additional value to the area’s promotional and communication programme to ensure that recovery plans are well-resourced and sustainable over a five-year period

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