Feasibility Study

The King’s Road Partnership commissioned a Feasibility Study in 2020 to examine the case for establishing a Business Improvement District as a vehicle for change and improvement.

The Feasibility Study actively sought the views of leading stakeholders in and around the area including property owners, retailers, hoteliers, resident and amenity groups, local authorities, community leaders and neighbouring institutions.

The Study identified a range of challenges faced by the King’s Road, including:

  • The King’s Road retained its vitality, but this was not consistent along the whole length of the street, declining towards the west.
  • The King’s Road today does not match the reputation it has developed in the past.
  • The creative and artistic sets have moved on to other parts of London.
  • Sloane Square is not the gateway it could be.

Contributors to the Study identified some key initiatives that could contribute to the future success of the Road, including:

  • Recreating the creative character for the 21st century
  • Promoting the Road through marketing and events
  • Enhancing the management of the Road, traffic and public realm
  • Engaging more with neighbouring cultural institutions
  • Extending the day with an evening economy that is well managed and appropriate to the mixed residential and commercial nature of the district

The Feasibility Study highlighted the need for a plan for the future viability of the King’s Road that benefits businesses, property owners, residents and visitors.

Significantly the study suggested that the establishment of a Business Improvement District for the King’s Road was both viable and feasible if approached in a considered and strategic manner.

The ambition for exploring a Business Improvement District was established and engagement continued with key businesses and wider stakeholders to explore in more detail the opportunity of establishing a BID to represent the King’s Road.


View Feasibility Study

Governed by Government legislation and regulations, BIDs are statutorily established once voted for by the majority of businesses in an area and have a maximum term of five years before returning to their electorate for renewal. Once a majority vote has been achieved, a BID levy becomes mandatory on all defined ratepayers.

For a BID to be introduced, the ballot of business must meet two conditions: a majority in number of those voting and a majority in proportion of rateable value of those voting. The BID levy is then applicable to all eligible businesses.

The BID ballot is administered by the Council Returning Officer and their electoral services staff. It is arranged in line with rules set out in the BID regulations (2004) as approved by Parliament.

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