The COVID-19 Challenge

In the immediate term, the King’s Road BID will play a vital role in ensuring the recovery and growth of the district as we start to rebuild after COVID-19.

COVID-19 has dramatically accelerated the need for retail districts to evolve. As digital retailing has grown, high streets need to adapt to attract visitors. The pandemic has also halted international visitors, creating a significant impact for world renowned shopping districts including Chelsea.

The long-term behavioural change is yet to be fully felt. This is why it is vital that businesses, communities and local authorities work together to assess and respond to these structural changes. Together, the King’s Road businesses can agree the best ways to ensure the future sustainability of their street, while understanding and respecting the views of local residents and other stakeholders.

A new King’s Road BID will focus the voice and needs of local businesses to ensure that the district comes out of COVID-19 different but stronger.

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