The aim is to continue to build on the rich history and enviable reputation of the area to refresh the unique and compelling appeal for local, as well as national and international visitors who appreciate a destination that is sophisticated, yet avant-garde – epitomising the best of evolving, experiential retail with exciting hospitality, compelling culture, community use and inspiring events.
The King’s Road Partnership’s approach is clearly starting to pay dividends, for the benefit of property owners, occupiers, local residents and visitors to the area. But changing the unconscious drift into borderline suburban to re-establish the global reputation of the King’s Road in a 21 st century way, requires continuing leadership, cooperation, focus and energy. There is much more to be done to adapt and respond to evolving consumer trends while respecting the interests of local residents.
In order to achieve these aims and protect and enhance the iconic status of the King’s Road, the King’s Road Partnership has identified the need to establish a Business improvement District (BID) for the area. A BID will act as a vehicle to set strategic direction and work with a wide range of partners to develop and execute the changes needed to ensure that the King’s Road continues to flourish and strengthen its distinctive character.